At a time when globalization is shrinking into a village, the enormous impact of digital diplomacy is not insignificant. We have reached a time when digital diplomacy is connecting countries with information by delivering the fast-paced information of the time to all countries at the same time. Evidence suggests that 21st-century diplomacy is being influenced in many ways by modern media, particularly cyberspace, or by the use of the new media. There are many indications that countries around the world are working to develop digital diplomacy by developing a strategy to counter this influence.
Cyber technology is currently playing a major role in global social, political, and economic interaction and change. Countries are becoming increasingly dependent on this technology.
Cyberbullying is an important tool for quickly disseminating information to the public, allowing citizens to monitor their country’s diplomatic activities wherever they are. The social media sector, in particular, has expanded its digital diplomacy.
In this regard, the United States, Canada, Britain, France, South Korea, Switzerland, Japan, Singapore, Sweden, New Zealand, Germany, Turkey, Spain, Norway, and Russia are some of the leading countries in the world for effective digital diplomacy.
The experience of various countries in the field of digital diplomacy shows that many countries are paying attention to the field and using digital diplomacy as a tool for foreign policy by allocating large sums of money, manpower training, and deployment.
Take Canada, for example. Evidence suggests that Canada is preparing and implementing additional documentation on digital diplomacy and its diplomats’ social media activities, such as the “Communications Policy”, the social media page management standards that determine social media use, and the official social media page usage guidelines.
These documents also examine the social media activities of Canadian government institutions and missions. It is clear that Canadian diplomats are required to act on behalf of Canada on social media.
Among the African countries, Egypt is the leading beneficiary of digital diplomacy. According to various sources, Egypt is one of the largest Facebook users in the Arab world and is trying to form a cabinet at the cabinet-level. Egypt’s digital diplomacy is based at its headquarters and missions.
Egyptian diplomats have personal social media pages, but they do not comment on personal matters. Written by others, they do not share government or foreign affairs, nor do they express approval by clicking the like.
Kenya, on the other hand, has developed a directive on social media. The Ministry of Foreign Affairs, Ministers, and Ambassadors have an official social media page; They can post ideas on their page according to their responsibilities and roles.
Diplomats are allowed to open their own social media pages (both Facebook and Twitter). In any case, they cannot comment or comment on the country’s internal and external affairs. But you can share your own personal issues with the individual pages you open. The Public Relations Department of the Ministry of Foreign Affairs monitors the process.
These countries’ experience clearly shows that diplomacy should be supported by the digital sector in the current world system. One of the major issues that need to be addressed is that digital diplomacy has its own challenges and dangers.
These include hacking, data theft, hacking, phishing, and anonymity. In particular, the use of the name and photo of a diplomat or missionary to create fake accounts, disseminate information, disseminate false information, and so on. Actions are the challenges of digital diplomacy. Therefore, directing the operation, use, and management of digital diplomacy in an orderly manner makes it appropriate and important.
Given the growing popularity of smartphones and the Internet, it is important to note that crimes using this technology are more likely to occur anywhere without borders. Evidence suggests that, because of many social media users, crimes such as incitement to violence, recruitment, training, and sharing of information are being used.
Therefore, the work of countries in the field of diplomacy should focus on digital diplomacy. Although the work of diplomats is to protect the national interest of their country by making contacts on behalf of the country, the government, and the people; However, experience in the use of social media in our country shows that due to the lack of uniform rules and regulations, its use is occasionally arbitrary, irresponsible and contains words and opinions that are not expected from diplomats.
As long as a diplomat is present on behalf of a country, his message about the situation in the country at all times and in all respects should be relevant to the country. In particular, they need to focus on providing accurate information about the country to members of the Diaspora. Evidence also shows that our country needs to do a lot of homework in terms of digital diplomacy.